Google PPC Training

While my focus in Search Engine Marketing has been largely organic SEO (getting sites to show up naturally in search engine results), I’ve been wanting experiment more with Pay Per Click marketing for some sites. I ran across an in-depth training program designed by Google to familiarize everyone from the beginner to the expert with PPC marketing.

Rather than trying to navigate to each lesson sequentially, I thought it would be helpful to provide links to each lesson from a single page.

Google AdWords Training Program

1. The Complete AdWords Learning Center
   • AdWords Beginner
   • AdWords Expert
2. Google Advertising Fundamentals Exam
   • Overview of Adwords
     • Introduction to AdWords – Lesson 1 of 9 – Part 1
     • Introduction to AdWords – Lesson 1 of 9 – Part 2
     • Introduction to AdWords – Lesson 1 of 9 – Part 3
     • Introduction to AdWords – Lesson 1 of 9 – Part 4
     • Introduction to AdWords – Lesson 1 of 9 – Part 5
     • Introduction to AdWords – Lesson 1 of 9 – Part 6
   • Google AdWords Account and Campaign Basics
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 1
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 2
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 3
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 4
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 5
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 6
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 7
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 8
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 9
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 10
     • AdWords Account and Campaign Basics – Lesson 2 of 9 – Part 11