Resume
OBJECTIVE
I am seeking to develop relationships with results-oriented businesses to improve their bottom line cash flow through search engine optimization, copywriting, lead generation and public relations.
ACCOMPLISHMENTS
I have helped numerous small businesses achieve page one and number one rankings on Google, Yahoo!, and Bing, growing their businesses through increased traffic, lead generation, and sales. As an expert in search engine optimization, web copywriting, and press release writing for real estate clients, I am dedicated to adding revenue to the balance sheets of businesses.
As a former architect and director of marketing for Bastien and Associates, Inc., I helped the firm establish itself as one of the top experts in its niche market of designing film studios. In addition to helping the company dominate this specialized field, my Internet and public relations strategy was instrumental in bringing in leads and projects from locations such as Thailand, Singapore, Spain, Canada, the U.K., and elsewhere.
Since relocating my family to Nampa in 2005, I have been providing search engine optimization and web development services for real estate agents nationwide as well as local non-profit organizations such as the God and Country Festival and Nampa KID Soccer.
Search engine marketing
I have successfully implemented organic search engine marketing strategies that have significantly impacted the bottom line of my clients, attaining #1 Google, Yahoo!, and Bing rankings for desirable keywords.
Public relations
I have developed powerful strategies for using online press releases for SEO campaigns to dramatically improve search engine rankings for clients. In addition, I have successfully pitched feature articles to The Wall Street Journal, Los Angeles Business Journal, and other publications by developing a genuinely helpful relationship with the reporters who are most likely to write about topics I’m involved in. My clip file includes publications such as:
- Spokane Realtor
- Architectural Record
- Building Design & Construction
- Daily Variety
- Hollywood Reporter
- Wall Street Journal
- LA Times
- LA Business Journal
- OC Business Journal
- Orange County Register
Proposal writing
At Bastien, I was instrumental in the writing and graphic design of competitive proposals for architectural services. By leveraging press coverage, which portrayed the firm as the leading expert in our field, I helped win contracts against much larger firms, such as:
- Rem Koolhaus
- Gensler
- HOK
- HLW
- KKE
- Others
Marketing materials
I have written tens of thousands of words of effective marketing materials, both online and offline, adding significantly to the bottom line of small businesses nationwide.
I have built hundreds of websites, honing my search engine marketing, copywriting, and lead generation techniques on each one. I designed a highly effective site for Bastien that continues to place highly in search engine results. It still produces leads from around the world and bolsters the company’s niche expert status.
SKILLS
I write daily, and am very computer literate and proficient in both Mac and PC platforms. I can code HTML and CSS, along with basic PHP and MySQL, but more importantly, I know when and how to outsource to skilled programmers to accomplish my vision for a website. The following is a short list of some of the software packages I can work with:
- Joomla
- Wordpress
- Dreamweaver & Fireworks
- Microsoft Office
- Adobe Photoshop
- PowerPoint
- Quark Xpress
- Numerous others
PROFESSIONAL STATUS
In 1999 I received my California architect’s license. I have been a past member of the AIA (American Institute of Architects), and SMPS (Society for Marketing Professional Services).
EDUCATION
California Polytechnic University, Pomona: Bachelor of Architecture (Graduated 1995).
EMPLOYMENT HISTORY
- SELF EMPLOYED: Activities include writing, web development, and search engine optimization (SEO) consulting. June 2005 to present.
- BASTIEN AND ASSOCIATES, INC.: Director of Marketing, complete website concept and development, full design and production of all marketing materials, public relations. Architect. December 1998 to June 2005.
- WAYNE BANKS & ASSOCIATES: CAD drafting, project management, marketing materials, website development. May 1995 to December 1998 and August 1993 to August 1994.
- KIP KLAYTON ARCHITECTS: CAD Drafting, project management (contract employee). December 1994 to May 1995.
- MILLER ARCHITECTS: CAD drafting (commercial/office, contract employee). March 1993 to August 1993.
COMMUNITY INVOLVEMENT
- God and Country Festival – Advisory Board Member since 2008, Director since 2009.
- Nampa KID Soccer – Secretary and Webmaster since 2006
PERSONAL
I am happily married with 7 children ages 1 to 17. I’m passionate about family, adoption, God, marketing, and writing. I enjoy volleyball, hiking, snowboarding, reading, and camping.
REFERENCES
Excellent references available upon request.